First hand information about the Technology Fair CSITF in May this year were jointly organized by the GSG Berlin and the German Center (GTC) at a special event on 04 February 2013 in Berlin.
The Vice Chairman of the Shanghai Municipal Commission of Commerce (SCOFCOM) and President of Shanghai International Technology Exchange Center (SITEC) underlined in his opening: With 2013 CSITF China wants to take its leave as an open, reliable and competent business partner. Therefore, support services for market entry and further economic engagement will be uppercase. It is estimated that the Chinese technology demand will increase to 1.24 trillion U.S. dollars in the next five years. Undoubtedly, this trend holds immense business opportunities for foreign companies. Innovation driven Enterprises from Germany are very welcome to the Fair in Shanghai and are going to receive an ideal orientation in the Chinese market-structures, Chen Xianjin pointed out.
Project manager of the fair, Lawrence Lu said, that the areas of technology transfer and licensing, financing, incentives and workforce training will be represented on site by a large number of competent partner - providing the practical assistance and to link to more institutions and persons. In addition, exhibitors can participate actively with contributions in the Conference program and perform custom workshops that are tailored to the focused target groups.
The challenges for German SMEs in China are immense - whether cultural, organizational or linguistically. Even the search of a reliable, trustworthy and efficient distributor or supplier in China can lead to significant misunderstandings and disappointments. A high level personal focus makes it necessary to spend a lot of time in the "working relationship" with partners and suppliers in order to build a foundation of trust. This underlined GTC President Prof. Ulf Stremmel and Dr. Carsten Domann, Project leader Enterprice Europe Network at the TSB Innovation Agency Berlin GmbH, in their keynotes on experience in entering the Chinese market.
To reduce all of these identified problems as quickly as possible, SITEC is urged by order of the Chinese central government to support any focused process of economic cooperation and to simplify and standardize the settlement policy, Minister Counsellor Meng Fanzhuang of the Economic and Commercial Section at the Embassy of the People's Republic of China in Germany assured.
The head of the GTC - Asian Markets Department, Dongfu Kahrs explained the focus of China's twelfth five-year plan (2011 to 2015) as a prerequisite for the preparation for market entry. The GTC is going to gather industry-related background information for all interested German exhibitors.
The GTC organizes and plans the GERMAN TECHNOLOGIES PAVILION at the 2013 CSITF. All inquiries can be sent to our office in Berlin.