On October 21st host Prof. Ulf Stremmel (GTC) welcomed the new Vice Chairman of Shanghai Municipal Commission of Commerce (SCOFCOM), Ms. Zhong Xiaomin and her delegation in Berlin.
Ms. Zhong Xiaomin took office in the Shanghai Government this summer and will be responsible for coordination of economic cooperation between China and Germany in terms of technology development and trading at the industrial location of Shanghai. She was accompanied by Mr. Hong Yongqing, Deputy Director General of the Shanghai Intellectual Property Administration (SIPA), to Berlin, representing the competent authority for patent affairs and the protection of intellectual property in Shanghai. The "Shanghai International Technology Exchange Center" (SITEC), whose department director Mr. Jiang Xuegen joint the delegation, also belongs to Zhong‘s administrative area. As a central facility for business promotion with an variety of diverse measures and close networking with other Chinese authorities, industry associations, companies and universities SITEC is offering controlled and targeted way of market entry support for international companies. GTC is an international project partner for the past two years.
At the centre of the conversation in Berlin were the increments of support services available to enter the market with a focus on long-term economic commitment, with special consideration for the needs of medium-sized German companies. The areas of technology transfer and know-how protection, licensing, financing, investment promotion and staff training should be even more reflected in the range of services provided to create a sustainable perspective for German SME, said Prof. Stremmel.
One of the most important instruments for orientation in the Chinese market and the structure of decision-making processes is the upcoming "China (Shanghai) International Technology Fair" (2014 CSITF) as a cross-industry, international technology exhibition and trade platform from April 24 to April 26 2014 at the Shanghai World Expo Exhibition & Convention Center. The current preparation status and program orientation of the exhibition was presented following the bilateral talks between the SCOFCOM - delegation and GTC.
Company representatives from the Berlin-Brandenburg region were invited, who also took the opportunity to discuss any outstanding issues relating to market entry with the guests from Shanghai.
Ms. Zhong Xiaomin underlined that the organizers of the 2014 CSITF are expressly sought to create an ideal environment for exhibitors to either acquaint oneself with the Chinese market or continue to build and expand existing and new contacts. With the claim to sustainability SITEC and GTC help to consolidate the business contacts made at the event and to develop a long-term position in the Chinese market.